Becoming a future-ready LSP: Translasia case study

Connected translation brings more to language service providers than simple cost saving. The capacity for accurate and effective translation lets companies thrive in their marketplace, allowing them to establish and nurture relationships with clients on a global scale. And while efficient translation may encourage stability, Smartcat pushes translation management systems to the next level, encouraging rapid growth, and even access to new marketplace economies.

Take a few minutes to discover how one company’s adoption of Smartcat not only transformed the way they do business but also allowed them to attract an important strategic investment.

Translasia is a Singaporean language services provider, ideally situated at the gateway to Southeast Asia. Their reputation among transnational clients relies on an in-depth understanding of business localization and an intricate knowledge of cultural language protocols. Since their conception in 2006, Translasia has noticed a decline in uptake for services provided by the conventional language industry, owing largely to the quick growth of CAT tools and technologies. Recognizing that in order to avoid being left behind, they too must adopt such a translation technology, Translasia began the search for a platform best suited to their needs.

In 2015, they started to explore a variety of platforms, evaluating and attempting to implement a whole host of TMS providers. But, due to the nature of their business, and a refusal to compromise on the quality of the translation, none of the “off the shelf” products provided a satisfactory outcome. They needed customization. A bespoke package that could mold itself to each individual translation task.

In 2017, Translasia began evaluating Smartcat. Impressed with the claims of flexibility and tailored customization, they were keen to see if Smartcat’s TMS solution could seamlessly integrate into the client’s needs and business processes. The impact was instantaneous.

“We find that Smartcat is able to empathize with our business challenges. They are responsive and highly adaptive to our clients’ needs and business practices.”

As a result of Translasia’s confidence in Smartcat, and their certainty that is was the right fit for their company, a two-way dialogue ensued to ensure that Smartcat could offer the exact capabilities that Translasia and their clients desired. As a result, features that are now standard in Smartcat’s armory were co-created with Translasia’s input and insight.

So, why did Translasia finally settle on Smartcat? One of the most prominent reasons is the lack of scalability and future business interoperability offered by other providers. Smartcat not only delivers a solution for the present day but for the future as well. Its inherent ease of scalability makes it the answer for large and small companies alike. Put simply, it’s perfectly geared towards growth and expansion.

Don’t just take our word for it. Translasia has recently obtained a significant investment from Tokyo-based Takara Printing, who recognized the huge growth potential for LSPs in South East Asia.

According to Translasia, Smartcat has played a significant role in opening exciting new avenues of global opportunity:

“Smartcat is built for a future market, powered by technology and people. It is not just tech-savviness. It is a holistic integration of technological capabilities, business foresight, and innovative strategies.”

If you want to be ready for the future market, you too can sign up with Smartcat here.