Kids2 automated ecommerce translation with Smartcat-Salsify connector: better quality and 92% faster turnaround times
Smartcat’s Head of Content, Loie Favre, sat down with Kids2’s Shawn Newton, Sr., Senior Creative Operations Analyst, and Dawn Powell, Supervisor, Ecommerce to discuss Kids2’s translation challenges and how Smartcat has positioned the company to solve them.
Achieved results
92%
faster
turnaround times
5
minutes
for each upload to Salsify
Kids2 is a global company that designs holistic solutions to help early-stage parents and families. The leading infant, baby and toddler company designs and manufactures brand products, including Ingenuity, Bright Starts, Baby Einstein, Summer by Ingenuity and SwaddleMe by Ingenuity. Kids2 came to Smartcat searching for a translation delivery solution to solve translation issues, including manual process inefficiencies, a lack of translation memories or central source for multilingual content, translation inconsistency, and cost wastage.
Smartcat’s Head of Content, Loie Favre, sat down with Kids2’s Shawn Newton, Sr., Senior Creative Operations Analyst, and Dawn Powell, Supervisor, Ecommerce to discuss Kids2’s translation challenges and how Smartcat has positioned the company to solve them.
The Challenge
Kids2 translates a variety of marketing materials – for both offline and online purposes – including product packaging and website pages in as many as nine languages. The company also translates and localizes a high volume of content for their e-commerce retailers, including:
product descriptions
feature bullets
instruction sheets
care instructions
No defined translation process leads to longer turnaround times
One of the major pain points Kids2 had across their content function was translation. “We didn’t have a defined management system for translation and localization,” explains Shawn.
“We were reliant on email, including the constant back-and-forth with translation agencies. All the agency files were delivered in Excel, and we didn’t have consistency for the storage and retrieval of the translated files.”
No central and searchable central repository for multilingual content
Kids2 also needed a better solution to centralize and search content. Often, they would retranslate content, which incurred unnecessary costs and longer turnaround times. After researching the market, Kids2 found Smartcat.
Shawn Newton, Sr.
Senior Creative Operations Analyst
No integration with main ecommerce tool, Salsify
Another big challenge Smartcat was able to solve was getting Kids2’s translated content into Salsify, which is the company’s primary product experience management platform. The Kids2 team works with a lot of translated content at any given time, and the process of feeding Excel files into Salsify without errors was cumbersome and time-consuming.
The Solution
Smartcat builds Salsify connector to help Kids2
To address the workflow bottleneck of feeding Excel files into their commerce platform, Shawn and Dawn worked closely with Smartcat’s product team to build a Smartcat-Salsify integration. Before long, the integration was up and running allowing Kids2 to send their translated content directly from Smartcat into Salsify.
Improved translation quality and accuracy synced across ecommerce and marketing channels
Dawn Powell
Kids2 Supervisor, Ecommerce
The outcome
The Smartcat translation platform has positioned Kids2 to streamline their entire translation workflow and eliminate retranslation cost wastage. The features that really made a difference were the Smartcat-Salsify integration as well as the translation memories.
50-92% reduction in turnaround times – from 90 minutes to under 5 minutes
Dawn Powell
Kids2 Supervisor, Ecommerce
A central source of truth for all translated content, synced across the tech stack
Now, Kids2 had the solution they needed for their problem of fragmented and siloed channels of information and storage of translations. Smartcat continuously grows translation memories, provides accurate matches, and allows users to search for terms, all of which contribute to a boost in consistency and quality.
Furthermore, the re-use of content that was already translated allows Kids2 to cut costs and improve turnaround times.
Shawn Newton
Sr., Kids2 Senior Creative Operations Analyst