White Paper: The rise of Generative AI, and Automation in Localization as key business drivers

Updated March 29, 2023
What chatgpt ai automation mean for localization - Smartcat blog
Loie Favre
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Loie Favre

Loie is a trilingual content marketing strategista and writer. At Smartcat, she leads global content initiatives that power go-to-market strategies, enable enterprise AI adoption, and transform localization into a growth engine. With deep editorial expertise and a flair for multilingual storytelling, Loie turns complex tech into accessible, action-driving content.

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Kacie Saxer-Taulbee
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Kacie Saxer-Taulbee

Kacie Saxer-Taulbee is a data-informed content leader with a background in high-scale B2B SaaS, legal tech, and insurtech. Currently the Director of Content and Strategic Brand at Smartcat, she leads the company's global storytelling efforts, harmonizing thought leadership with AI-powered localization and multilingual communication. Her work has been featured or quoted in Business Insider, ABC News, Yahoo Finance, The Seattle Times, Property Casualty 360, The Balance, FinTech Global, and Insurance Business America. She prioritizes rigorous research and analysis to provide enterprise corporations with the best information to address their agentic AI and global content needs

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Nicole DiNicola
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Nicole DiNicola

Nicole DiNicola is a high-performing and empathetic global marketing leader with over 15 years of experience in the fast-paced B2B tech industry. Currently the Global VP of Marketing at Smartcat, she leads a full-stack global team focused on building awareness, driving growth, and enabling internal and external customers throughout the customer journey. Nicole is a “Scale Up” marketing expert with deep expertise in GTM strategy, product marketing, and account-based initiatives. She has held leadership roles at Qualtrics, Smartsheet, Citrix, and SOCi—where she most recently led the launch of the world’s first CoMarketing Cloud, an AI-powered local marketing platform. She is known for creating scalable marketing organizations that align cross-functional teams around common goals, maximizing resources and results. As a customer-first innovator, she leverages data and insights to shape clear and compelling messaging in complex, competitive markets. Nicole is also a passionate advocate for new moms in the workplace and women in tech. Outside of work, she’s a runner, reader, and imaginative mom to two young children.

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Our latest whitepaper, ‘What AI, Generative AI, and Automation Really Mean for Localization,’ is packed full of  insights to help leaders with goals of global expansion stay ahead of the translation game. Diving into how AI has already transformed the translation industry – and how it will shape its future – the paper is a must-read for anyone interested in the advancements that will define language services moving forward.

Read what AI, Generative AI, and Automation really mean for Localization

What you'll discover:

  • AI is augmenting the traditional translation process by harnessing the immense potential of AI-based translation technology. From quickly and accurately translating entire websites, to the rapid localization of marketing materials, the whitepaper illuminates how the power of AI and automation is empowering companies to reach a wider audience, more quickly and affordably than ever before.

  • The impact of generative AI on translations; the new and hyped generative artificial intelligence is already making waves, including in the language services industry. We also list some generative AI alternatives.

  • AI + Human workflows skyrocket translations; a process that helps to lighten the workload for project managers, automatically assign tasks to match linguists, without compromising on quality along the way.

  • AI technology contributes to cost-cutting. By automating repetitive (and uncreative) processes, localization firms are now saving significant amounts of time and money by reducing the workload for regular translators – an enormous cost-saving exercise when introduced at scale.

Empowering organizations to capitalize on these technological developments and position themselves at the forefront of progress, Smartcat has established itself as an industry leader.

Discover more about AI adaptive translations to navigate the industry’s evolving landscape.

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