CMO Round Table - How AI is Driving Marketing Strategies

• AI is pushing Marketing leaders to think about strategy and operations with a whole new mindset, and for good reason:

• AI is already here and in heavy use within global marketing teams, whether we feel ready for it or not

AI capabilities are evolving at what seems like an ever-increasing pace

• The definitions and focus areas for AI seem to be in a constant state of flux

In this virtual round table session, Melissa Alonso, Sr. Director of Marketing at Smartcat, sits down with a panel of industry veterans to get their take on:

• The current state of AI utility in Marketing

• Near-term advances to jump on now

• Revolutionary AI trends that will shake up marketing–and marketing teams–over the course of 2025

✅ Podcast: Marketing against the grain - Kip Bodnar, CMO, Kieran Flanagan, SVP Marketing, HubSpot

✅ General understanding of AI and Agents: Wharton Prof. Ethan Mollick. One useful thing, and his LinkedIn posts 

✅ Latest AI tools; a lot of daily newsletters options there: The Neuron, Superhuman, or TL;DR AI

✅ François's Digest: Marketing in the AI Era

✅ Technical? Latent Space - leading podcast for AI engineers 

✅ General AI newsletters: Ben's Bites, AI.Wire.News