Effortlessly scale marketing translations with AI agents

Translations for marketing means translating content from one language to the languages of your ideal marketing customer personas. To make marketing translation successful, companies need to convert and adapt the content to appeal to each local market by taking into consideration the cultural nuances and regional differences. At the same time, marketers need to ensure that the message, style, and emotional impact are consistent in every language. 

Adapting content for local audiences worldwide is vital for increasing international website traffic and converting customers. Therefore, marketing translation is essential for any company wanting a global presence, helping businesses connect with customers in different markets, keep their brand consistent, and grow internationally.

Marketing transcreation means further tailoring content to each target audience. It means that local language copywriters, translators, or marketers can adapt the content and be more creative to ensure the content resonates in local markets. Marketing transcreation, in other words, copywriting for each language, can apply to text, image, video, and audios. 

Multilingual content marketing means adapting digital campaigns, product pages, emails, and video content to new languages and markets. High-quality marketing translations can increase engagement and boost sales in international markets by delivering clear, relatable, and on-brand messages to varied audiences.

Translation converts text between languages, while transcreation adapts creative content to resonate culturally and emotionally.

Smartcat supports both translation and transcreation workflows. Teams can switch between approaches using AI agents and human reviewers. This ensures linguistic accuracy or cultural resonance.

• Translation prioritizes accuracy and consistency for content like product descriptions and web copy, using fast AI translation combined with human review.

• Transcreation prioritizes creativity and cultural relevance for impactful marketing campaigns like slogans, ad campaigns, and brand messaging, leveraging AI agents with expert reviewers.

AI-driven workflows are used across various industries to boost productivity and speed up international expansion.[2] AI agents are the cutting edge of this technology, being task-specific tools designed to autonomously handle complex workflows, like translating, localizing, and optimizing marketing content. 

Unlike many popular translation tools, Smartcat AI Agents are workflow-aware. They execute multistep processes with complex file types like transcreation, brand QA, and design localization in seconds. Supported by our user-friendly collaborative Editor, intuitive Ask Cat virtual assistant, and Marketplace AI-sourcing of expert reviewers, our AI Agents empower marketing teams to scale campaigns in 280+ languages while ensuring brand consistency across all touchpoints.

Smartcat combines AI with expert human feedback. AI Agents adapt to your tone and terminology using translation memories and glossaries, while reviewers in-platform provide real-time input. This kind of continuous improvement significantly boosts the reliability and accuracy of AI systems.[3]

Technology is advancing fast, and sometimes it feels hard for humans to catch up. In fact, half of employees feel like they aren’t getting enough support from their employer in learning how to use AI tools. [4] That’s why we created Ask Cat, a smart in-platform assistant that automates tasks and helps users navigate the platform through natural conversation.

Smartcat AI agents can translate for websites, digital campaigns, email marketing, promotional materials, videos, designs, etc. Whether you need content marketing translation or specialized digital marketing translation services, our platform covers it all.

Our AI agents deliver fast, consistent translations, which are then refined by reviewers who ensure the final content is culturally appropriate and on-brand for your marketing needs. If you don’t have the right language experts in-house, you can use Smartcat Marketplace to quickly source the right reviewers for your project, market, and budget.

AI has made major strides in creating engaging, realistic video content. [5] Smartcat AI agents perform high-quality video and audio translation, including subtitles and natural-sounding voices from various speakers.