Today, we're excited to announce the beta release of our new AI Image Translator, a feature that solves one of the most persistent challenges in global content: translating visual content and images without rebuilding them from scratch.
If you've ever tried to localize visual content like marketing and brand materials, product screenshots, infographics, or training diagrams, you know the pain. Traditionally, you've had two options, neither ideal:
Rebuild each image from scratch for every language (expensive and time-consuming)
Accept compromises in design or translation quality (damaging your brand consistency and reputation)
Our customers have repeatedly told us this is one of their biggest bottlenecks in going global. Some teams spend weeks recreating designs for each market, and others use English everywhere, missing opportunities to connect with audiences in their native language.
Our new AI Image Translator changes all that. With one click, you can now:
Translate any image into multiple languages simultaneously
Preserve the original design, layout, and visual elements
Maintain brand consistency across all markets
Launch in days instead of weeks or months
The technology works by intelligently identifying text elements within images while preserving the design context. It then applies our AI translation capabilities, adapted to your specific brand voice and terminology, and seamlessly integrates the translated text back into the original design.
We've developed Image Translator based on feedback from customers across industries who face similar challenges:
For Marketing Teams: Launching global campaigns simultaneously without needing to hand off or outsource creative assets for each market.
For Learning & Development: Scaling training materials across regions while maintaining instructional design integrity.
For Product Teams: Updating screenshots and documentation in multiple languages without involving designers for each change.
For Support Teams: Creating visual guides that can be instantly adapted for global users.
The best part? If you're a Smartcat customer, Image Translator is already waiting for you. Simply log into your account and opt your Workspace into the beta directly from the dashboard, or reach out to your account team to enable it.
Choose “Translate a file,” drop in your first image and watch as it maintains your
design while transforming the text.
No extra steps. No waiting. It's ready whenever you are.
In the coming weeks, we'll be expanding Image Translator's capabilities based on your feedback as we prepare for general availability. We're already receiving requests to be able to use company or brand-specific fonts, and we’d like to hear more feedback from you to help shape the feature.
Ready to transform how you handle visual content across languages? Log in now and give Image Translator a try—we can't wait to see what you create with it.